How my domain name is a love letter to Aotearoa and its digital future

I’ll admit it: When people first hear my portfolio’s domain – I LOVE YOU dot NZ - they might chuckle or raise an eyebrow. And maybe some want to ask... “Uh... Is this a dating site?”

Nope. This site isn’t about romance but it is about passion. My passion for this little corner of the world we call New Zealand. And my passion for the power of digital to transform businesses, connect people and drive progress.

This all combines into the work I get to do every day as a Digital Marketing Geek.

The “I Love You” part: a love letter to Aotearoa

New Zealand isn’t just where I live and work, it’s where I’ve chosen to plant my flag. After years of working in digital marketing and tech across the globe, I’ve seen first-hand how small businesses, startups and even big brands can struggle to keep up with the digital revolution. But here’s the thing: NZ has something special. A can-do attitude. A willingness to innovate. A community that supports its own.

I wanted my website’s domain to reflect that. I.LOVE.YOU.NZ isn’t just a URL, it’s a declaration. It’s me saying:

• I love this country and the people in it.

• I love the potential of its businesses to thrive in the digital age.

• I love being part of that journey.

And yup, it’s a little cheeky. But why should we create boring or dry corporate messages to be effective? I like to do things differently, it’s my creative punk geekness that I bring to digital marketing.

The “.nz” part: digital with a Kiwi twist

The .nz isn’t just a domain extension, it’s a promise. A promise that the work I do is rooted here, for Kiwi businesses and beyond. Whether it’s helping a tourism operator automate their bookings, a retail brand optimise their eCommerce store or a government agency embrace AI responsibly, my focus is on using digital to make a real difference in Aotearoa.

And let’s be honest: The internet is full of generic, forgettable domains like yourname-digital-marketing-consultant dot com. Boring! Therefore I.LOVE.YOU.NZ. People remember it. They ask about it. And that gives me a chance to tell my story and more importantly, yours.

The geeky logic behind the domain

Now, I know what some of you may be thinking: “But Martijn, isn’t this bad for SEO? Doesn’t it confuse people?”

Well, do you remember that scene from the 2000s movie “High Fidelity” and specifically that scene where Barry says...

“If Laura and her bourgeois friends can’t handle it, let 'em riot. We're Sonic-f***in'-Death Monkey.”

Haha or we could go for the more professional yet geeky explanation...

SEO isn’t just about the domain

While having keywords in your domain can help, Google cares far more about your content, backlinks and user experience. And let’s be real: If someone’s searching for a “Digital Marketing Geek in NZ”, they’re going to find me because of the value I provide, not just my URL.

Memorability beats convention for sure

In a sea of digitalmarketingexpert42 dot com domains, standing out is a superpower. I.LOVE.YOU.NZ is short, punchy and unexpected, which means people are more likely to remember it (and share it).

It’s a conversation stimulant. How many times have you told someone your website, only for them to forget it two seconds later? With a domain name like this that doesn’t happen. It’s a conversation starter and that’s marketing gold.

So what does this means for you?

Whether you’re a business owner, a fellow marketer, or just someone curious about the digital world, here’s what I.LOVE.YOU.NZ represents:

• Passion Over Buzzwords: I don’t do fluff, jargon or empty promises. I do real solutions that work, whether that’s automating your workflows, optimising online stores or helping companies navigate the wild world of AI.

• Local Focus, Global Standards: My work is rooted in NZ but my methods are world-class. Because why should Kiwi businesses settle for less?

• Heart + Geek = Progress: At the end of the day, digital marketing is about people. It’s about understanding their needs, solving their problems, and helping them grow. And that’s what I’m here to do.

If you’ve made it this far, thanks for humouring my domain name deep dive. But here’s the real question: What’s your digital passion?

Maybe you’re a business owner frustrated with your website’s performance. Maybe you’re a marketer drowning in spreadsheets and manual tasks. Or maybe you’re just someone who loves the idea of using tech for good.

Whatever it is, you’ll find inspiration and ideas on my portfolio site right here, but also on my Digi Geek Blog about Digital Marketing & eCommerce. See I can also pick more normal domain names. 😀

Start browsing, start thinking about what is next for your business. Is it AI? Check out my realistic take on AI for businesses. Or are you more interested in what a Digital Marketing Geek can do for a business? You’ll find that kind of info here.

I Love You New Zealand.

I Love You Digital Marketing.

Now, let’s take New Zealand’s digital future to the next level!