Where Digital Marketing meets big-picture thinking
Digital marketing isn’t just about tools and tactics, it’s about the why behind them. Here, I share my take on the trends, challenges and opportunities shaping the industry. These are the ideas, opinions and lessons I’ve gathered over 20+ years of turning curiosity into strategy.
Martijn
Based on real-life experiences I have created some articles that showcase my skills and opinion on digital marketing tools. Test, measure, evaluate and repeat are important in the world of digital marketing and eCommerce.
Embracing new technology & ideas and turning ‘em into test cases and new solutions or processes is what I love to do. Expect a mix of deep dives, hot takes and real-world insights, because great marketing starts with asking the right questions.
- AI use in digital marketing or how businesses can use AI in a sustainable and ethical way, is a great way to kick off this part of my portfolio site.
- How travel marketing outperforms destination‑only campaigns - Travel marketing isn’t just about selling a destination, it’s about understanding your audience, leveraging data and creating experiences that turn window-shoppers into bookers. It is what I have been doing for the past 20 years in New Zealand and beyond.
- Why organisations need a Digital Marketing Geek – Digital Marketing Geeks are the ones turning dreams into reality, one line of code, one campaign and one compromise at a time. They are the ones that manage all Veruca Salt challenges that are thrown at them. Take a look to discover what their superpowers are.
- See how a punk approach to Digital Marketing gets you ahead of the pack. It's all about skipping the buzzword bingo, doing instead of overanalysing and building real solutions. The Digital Marketing Geeks & Punks are creating cutting-edge real-world solutions while others are still having meetings about it.
- eCommerce – An online store that’s not just good-looking but actually converts. I help businesses & brands optimise their online sales, from user experience to payment processes and everything in between.
As you can see, not all sections have links to an article just yet. This website is a work in progress so more articles about how my experience and expertise have created amazing projects in the world of digital marketing and eCommerce will be added soon! Check back often.
I love Digital Marketing. I love you, New Zealand.